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  • "When it comes to social media Alan is extremely knowledgeable, easy to get on with and it was a pleasure to work with him. He is one of life’s good guys. Nothing is too much trouble for him. He listens to your social media challenges and gives you strategies and tools that work."
    Maureen Sharphouse
    Coach, Speaker, Mentor
  • “Aajogo have helped steer us through the bewildering array of Social Networking opportunities and have shown us how to get the most out of this medium from a business point of view. Alan is easy to work with, a good listener who delivers excellent results.”
    David Adams
    Adams Law
  • “I've just attended Aajogo's "Twitter4Business" workshop this morning. What an excellent and informative event. I would highly recommend Alan and Aajogo to any business looking to get started in the bewildering world of social media. Many thanks Alan.”
    Andy Perkins
    F8 Venues
  • Is ConvertKit Right For Your Business?

    Are you looking for an email marketing system that puts the power back into your hands? What about an affordable solution that is flexible enough to grow with your business? Hopefully you already realise the crucial part that email marketing plays in your social selling funnel, but central to ensuring all the moving parts fit seamlessly together…

    15 Jul 2023
    Alan Martin
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  • Creating Irresistible Lead Magnets: Boosting Your Email List with Social Media blog image.

    Creating Irresistible Lead Magnets: Boosting Your Email List with Social Media

    Are you looking for an effective way to turbo-charge your email list by creating irresistible lead magnets? Well, you’re in the right place! In this article, we’ll delve into the world of lead magnets and discover how to get them out there using the power of social media. So, grab yourself a cuppa, and let’s…

    13 Jul 2023
    Alan Martin
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  • 7 Powerful Strategies to Skyrocket Your Course Sales Using Social Media blog post image

    7 Powerful Strategies to Skyrocket Your Course Sales Using Social Media!

    Are you an online course creator looking to boost your course sales? Social media can be a game-changer when it comes to promoting and selling your courses. With millions of active users across various platforms, leveraging social media can help you reach a wider audience and skyrocket your course sales. In this article, we will…

    10 Jul 2023
    Alan Martin
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  • Pinterest: Why it is good for digital marketing

    Pinterest: Why It’s Good for Digital Marketing (With a Bonus Guide)

    Are you using Pinterest to market your business? Many believe the image sharing site only works well for visually appealing businesses such as home décor, jewellery, clothing or wedding-related products or services. But the truth is that Pinterest can be your secret weapon, even if your business is not particularly visually appealing. It has a…

    14 Dec 2021
    Bob Turner
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  • Dominate Facebook with this Simple Strategy with Exclusive How-To Guide

    Facebook: Dominate With this Simple Strategy (Exclusive How-To Make Your Videos More Watchable)

    Using Live video on Facebook is a great strategy for reaching more people. Video is also a great way to build connections with others.

    Are you looking for a simple strategy that will help you dominate your competition on Facebook? Are you trying to reach a large portion of your audience and engage them with dynamic content? Then you should really consider using Live video on Facebook.

    Advantages of Facebook Live
    Live is a Facebook service that lets you broadcast “live” video on the platform.

    In the last few years, the social giant has reduced reach for business pages. If you have 100 fans, for example, potentially just one to six of them sees your posts. But because the platform is trying to promote more video, the reach for Live video is much higher. In fact, it receives more than any other type of post!

    When you go Live, the fans of your page will also receive a notification. So Facebook alerts your followers for you, which will ensure that your marketing messages get seen.

    It should be noted here that not all video posts receive the same amount of reach. Sharing a link to a YouTube video, for example, receives the least amount. Facebook wants users to use Live, which is why it receives the most. But if you need to share a pre-produced video, the best practice is to upload the file to your page.

    Where to Go Live on Facebook
    The social giant has made it very easy for marketers to use Live. Not only can you go Live from your personal profile, but you can do so through your business page, an event, and even in a group, as well.

    Using groups strategically is a great way to interact with members of your target market who are not followers of your page. When you use Live in a group, it takes that strategy to a whole new level, allowing that audience to see who you are and learn what your brand is about.

    10 Aug 2019
    Bob Turner
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  • How much should I spend on LinkedIn Advertising?

    LinkedIn Advertising: How Much Should I Spend (BONUS: In-Depth Guide To Placing Ads)

    Are you thinking about using LinkedIn to find more clients? According to HubSpot, the business site is actually 277% more effective at lead generation than Facebook and Twitter.

    But just posting updates on your Personal Profile or Company Page may not be enough to get you paying clients. From time-to-time you’ll also likely need to reach out to a wider audience on the world’s largest professional network, with a targeted message or promotion.

    The best way to do that is to run ads on the platform. In the article below I cover the following items:

    LinkedIn Advertising Overview
    Creating a Budget
    In-Depth Guide to Running LinkedIn Ads.
    LinkedIn Advertising Overview
    Ads on the business site allow you to increase your visibility to other business professionals. Using the targeting features that LinkedIn Advertising offers ensures that you will reach members of your target group efficiently. This in turn will build brand awareness, deepen relationships and deliver leads.

    When advertising on LinkedIn, the ads are sold by auction. Advertisers will bid against other advertisers who are trying to reach the same target audience you are. So the highest bid typically gets the ad placement.

    15 Apr 2019
    Alan Martin
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  • Pinterest: Why it is good for digital marketing

    Pinterest: Why It’s Good for Digital Marketing (With a Bonus Guide)

    With an active, growing audience, Pinterest is proving to be the platform where brands go to be seen and to engage with others.

    Are you interested in learning how to use Pinterest for your business in 2019? Many believe the image sharing site only works well for visually appealing businesses such as home décor, jewellery, clothing or wedding-related products or services.

    But the truth is that Pinterest can be your secret weapon, even if your business is not particularly visually appealing. It has a wider appeal than most realise and is a great way to drive traffic back to your website.

    Below, I explore some of the top reasons why having a Pinterest Marketing Strategy in 2019 is important and list some of the most useful tips for generating more traffic and conversions from this really popular social platform. I am confident that if implemented consistently, the strategies in this guide will help you increase website traffic and improve conversions for your business.

    25 Mar 2019
    Alan Martin
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  • Instagram: Reaching Your Target Audience There (Exclusive How-to) blog post image

    Instagram : Reaching Your Target Audience There (Exclusive How-to)

    Reaching your target audience on Instagram is vital for your marketing. Otherwise, you’re wasting effort. We tell you how in this blog.

    Are you using Instagram to market your business? The mobile photo app is one of the most popular social networks. According to Statista.com, it will reach 111 million users in 2019.

    Here in the UK, there are 24 million users on the network. It is extremely popular with teens and young adults. In fact, 41 percent of the global users are 24-years-old or less.

    But that is not the only active audience on Instagram. If you want to take advantage of the app, the trick will be finding and reaching your target audience on the platform. We tell you exactly how to find your target audience on Instagram.

    25 Feb 2019
    Alan Martin
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  • Defining the target audience for Facebook ads with Bonus How-to blog post

    Target Audiences: Defining Them for Facebook Ads (Bonus: How-to)

    Identifying your target audience accurately when working with Facebook ads is key to having success with this marketing practice.
    In this article, we’ll take a look at the best ways to define your target audience when running Facebook ads.

    With reach for business pages reduced to near nothing, Facebook ads and boosted posts have become the primary method for reaching new prospects on the platform.

    Success with ads involves understanding who it is you’re trying to reach and using the social giant’s targeting options to place ads in front of them.

    25 Jan 2019
    Alan Martin
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  • social media coach hiring requires a good match

    Social Media Coach: How to Choose Wisely

    In the last decade, social media platforms have become the hot marketing channels. Businesses of all types are trying to understand how best to make use of them. One way to gain that knowledge is to employ a social media coach. However, not all coaches are the same. So before you hire, consider the following…

    20 Jul 2018
    Alan Martin
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